Privacy Policy

Introduction

At HRLC (an AKT Holdings LLC company), accessible via hrlc.life (the “Site”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect from you, how we use and share it, and your rights regarding your data. By using our website or services, you agree to the collection and use of information as described in this policy. If you do not agree with the terms, please refrain from using our site. If you have any questions about this policy or how we handle your information, you can contact us using the information provided in the Contact Information section at the end of this document.

Information Collected

We collect both personal information that you voluntarily provide to us and certain information automatically when you interact with our Site. This includes:

Personal Information You Provide

These are details you give us directly, for example when placing an order, creating an account, or contacting us:

• Contact Details: Information such as your name, email address, phone number, and billing/shipping address. We collect these details when you register an account, make a purchase, or fill out forms (like our contact form or newsletter signup).
• Account Credentials: If you create an account, we collect a username, password, and any profile information you provide. (Passwords are stored in an encrypted form for security.)
• Order and Transaction Information: Details about the products or services you purchase from us, such as items ordered, order date, order number, and associated information needed to process your order. This also includes billing address, shipping address, and payment information (e.g. credit card details or other payment method information).
• Payment Details: For processing payments, you may provide credit card numbers or other payment data. Note: We use secure third-party payment processors to handle payment transactions. This means your payment details (like credit card numbers) are transmitted directly to the payment processor and are not fully stored on our servers. We may retain basic payment transaction information (e.g. transaction ID, card type, last four digits) for record-keeping and order verification.
• Communications: Copies of your correspondence with us. For example, if you email us, call customer service, or send a message through our contact form, we will collect your name, contact information, and the content of your message. This helps us address your inquiries and improve our services.
• Appointment Information: If you book an appointment or consultation (for instance, via our scheduling link on the Site), you may provide details such as your name, contact information, and desired appointment time. This information is used to schedule and confirm your appointment (often facilitated through a third-party scheduling service).

Information Collected Automatically

When you visit our Site or use our services, we automatically collect certain information about your device and your interaction with our Site:

• Usage Data: We gather data about how you use and navigate our website. This includes the pages or products you view, how much time you spend on pages, what links or buttons you click, the referring webpage that led you to our Site, and the dates/times of your visits.
• Technical & Device Data: We collect technical information sent by your browser or device, such as your IP address, device type (e.g. desktop or mobile), browser type and version, operating system, and possibly general location information (e.g. city or region) inferred from your IP address. This data helps us ensure the website is functioning properly across different devices and platforms.
• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your interactions with our Site. Cookies allow us to remember your preferences, keep track of your shopping cart, and understand usage patterns. For example, we may use cookies to remember items in your cart if you leave the site and to recognize you when you return. We may also use third-party analytics tools that set their own cookies to collect aggregate information about visitors (see Cookies & Tracking Technologies below for more details).

Children’s Privacy: Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13. If you are under 13, please do not submit any personal information to us. In the event we learn that we have collected personal data from a child under 13, we will promptly take steps to delete such information from our records. (If you are a minor over 13 but under 18, you should use the Site only with the permission and involvement of a parent or guardian.)

How We Use Information

We use the collected information for various purposes in order to operate our business, provide our services to you, and improve your experience. The main ways we use your information include:

• To Process Orders and Transactions: We use your personal information to process and fulfill orders you place. This includes verifying payment details, arranging shipping, sending order confirmations and receipts, and communicating about the status of your orders.
• To Provide Products or Services: Your information allows us to deliver the products or services you request. For example, we use your shipping address to send you your purchases, and if you schedule an appointment or consultation, we use your contact info to confirm and remind you of your appointment.
• Customer Service and Communication: We may use your contact information to respond to your inquiries, requests, or complaints. If you reach out to us for support, we will use your information to assist you. We also send you service-related communications when necessary (such as emails about order updates, delivery notifications, changes to your account, or important updates about our terms or policies).
• Account Management: For users who create an account, we process your information to maintain your account and allow you to perform account-related functions. This includes letting you log in, updating your profile, reviewing past orders, saving items to a wishlist or cart, and expediting checkout in future purchases.
• Personalization: We want to offer you a tailored experience. We may analyze your browsing and purchase history to recommend products you might like or to show content that aligns with your interests. For example, remembering your preferences (like clothing sizes or interior design styles you’ve shown interest in) helps us personalize product suggestions and content for you on future visits.
• Marketing and Promotional Communications: If you have opted in to receive marketing communications (for instance, by subscribing to our newsletter or not opting out during checkout), we will use your email address or other provided contact info to send you newsletters, exclusive offers, product launches, event invitations, or other promotional messages. You can opt out of these communications at any time by clicking the “unsubscribe” link in any marketing email or by contacting us. (We will still send you non-promotional messages as needed for transactions or legitimate business reasons, e.g. an email receipt or an important notice about your account.)
• Analytics and Improvement of Our Services: We use automatically collected data (and sometimes select information from your interactions) to understand how our Site is used and how we can improve it. For example, we analyze which pages are most visited, how users navigate the site, and where users encounter errors. This helps us troubleshoot issues, optimize site performance, improve the design, and develop new features or services that enhance user experience. We also use analytics to gauge the effectiveness of our marketing campaigns or to test out new features.
• Security and Fraud Prevention: Your information (including technical data and usage activity) is used to help protect our Site, business, and other customers. We monitor for suspicious or fraudulent activity and may use your information to investigate potential fraud, breaches, or violations of our Terms of Service. For instance, we might use IP addresses and purchase history to detect and block fraudulent transactions, or use cookies to enforce security features.
• Legal Compliance and Obligations: In certain cases, we need to process and retain your information to comply with laws and regulations. This includes keeping appropriate records for financial reporting and tax compliance, fulfilling duties in connection with product recalls, or responding to lawful requests by government authorities. We may also use your data as necessary to enforce our contracts (such as our Terms and Conditions) and to protect our legal rights (for example, using information about a transaction in the case of a dispute).

Data Retention: We will retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements. For example, we may retain your order information for a certain number of years for tax and warranty purposes. When personal information is no longer needed, we will securely erase or anonymize it, unless we are required by law to keep it longer.

Data Sharing & Third Parties

We do not sell or rent your personal information to third parties. However, we do share your information with trusted third parties in certain situations to help us run our business or to comply with legal obligations. These third parties will only receive the information necessary for their role, and they are contractually obligated to protect your data and use it only for the purposes we specify. The types of third parties with whom we may share information include:

• Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include:
  • Payment Processors: When you make a purchase, your payment details are handled by third-party payment gateways (such as credit card processors or services like PayPal/Stripe). These processors specialize in secure payment processing and only use your payment data to process the transaction. We share the necessary billing information with them, and they in turn provide us confirmation of payment (or any issues) so we can complete your order.
  • Shipping & Fulfillment Partners: In order to deliver products to you, we share your necessary details (name and shipping address, and sometimes phone or email for delivery updates) with postal services, courier companies, or fulfillment centers. For example, if your order is shipped via a carrier like UPS, FedEx, or USPS, we provide them the info needed to deliver the package to you.
  • Website Hosting and IT Providers: Our website and data are hosted on servers or cloud services provided by third-party hosting companies. These providers enable our Site to function on the internet. They may process data that passes through our Site (including personal information stored in our databases) but are not permitted to use it for any purpose other than providing hosting and technical support to us.
  • Analytics Services: We use third-party analytics tools (for example, Google Analytics) to help us understand how users interact with our Site. These services may collect information about your device and usage via their own cookies or similar trackers (e.g., Google Analytics may record your IP address and web actions). The information gathered is generally aggregated and used to analyze website traffic and user behavior on our behalf. This helps us improve our site functionality and marketing efforts.
  • Scheduling/Appointment Services: If you schedule an appointment through our Site, that scheduling is facilitated by a third-party platform (e.g., Calendly). We share information like your name, email, and requested appointment details with that platform to arrange the booking. The scheduling service will use that information solely to manage the appointment (for example, to send you confirmation and reminders).
• Business Partners and Integrations: Sometimes we may partner with other businesses or offer products/services in collaboration. If you engage with such joint offerings, we might share your information with those partners with your knowledge or consent. For instance, if we co-sponsor an event or promotion and you sign up, information you provide may be shared with our co-sponsor (we will make it clear at the time of collecting your data if this is the case). Any partner with whom we share data will be bound to protect that information and only use it for the agreed-upon purpose.
• Legal Requirements and Protection: We may disclose personal information when we believe in good faith that such disclosure is required by law, or is reasonably necessary to:
  • Comply with a legal obligation, process, or request (for example, responding to a court order, subpoena, or lawful inquiry by public authorities).
  • Enforce our Terms and Conditions or other agreements.
  • Protect the rights, property, or safety of HRLC, our customers, our employees, or others. (For instance, providing information to law enforcement to prevent or investigate a fraud or security breach.)
• Business Transfers: If HRLC (or AKT Holdings LLC) undergoes a business transaction such as a merger, acquisition by another company, or sale of all or part of its assets, your personal information may be transferred as part of that deal. This would be done as part of due diligence and eventually to allow the continuing service to you by the successor entity. If such a transfer occurs, we will ensure that your personal information remains subject to confidentiality obligations and this Privacy Policy (unless you’re notified otherwise). We will also notify users (for example, via a notice on our Site or email) if a transfer results in a change of ownership or uses of personal data in a materially different way.

In all cases where we share your data with third parties, we endeavor to share the minimum amount of information necessary. Third parties who receive personal data from us are expected to handle it with appropriate confidentiality and security, and they are not permitted to use it for any purpose other than the purpose for which we provided it to them. We do not allow our third-party service providers to use your information for their own marketing or other independent purposes without your consent.

Cookies & Tracking Technologies

Like most websites, our Site uses cookies and similar tracking technologies to enhance your experience, gather analytics, and support certain features. This section explains how we use these technologies:

• What are Cookies? Cookies are small text files that websites place on your device (computer, tablet, smartphone) when you visit. They allow the site to recognize your device and store certain information about your preferences or past actions. Other technologies related to cookies include web beacons (tiny graphics that monitor your interaction with a site or email) and pixels or tags (snippets of code on a webpage or email that track activity). For simplicity, we refer to all these as “cookies” in this policy.

• How We Use Cookies: We use cookies for several reasons, including:

  • Necessary Cookies: These are essential for the operation of our Site. For example, they enable basic functions like page navigation and product purchases. Without these cookies, services you have asked for (such as adding items to your cart or checking out) cannot be provided. These cookies remember things like your shopping cart contents as you move between pages, or maintain your login session so you don’t have to re-enter your credentials on every page.
  • Preference Cookies: These cookies allow our Site to remember choices you make and provide enhanced, more personal features. They may recall your region or language selection, items you viewed, or other customizations. For example, if you select a preferred currency or save a design preference, a cookie might remember that for your next visit.
  • Analytics Cookies: We use analytics or performance cookies to understand how visitors use our website. These cookies collect information about which pages are visited, how long visitors stay, and any issues encountered (like error messages). The data is aggregated and does not directly identify individuals. For instance, we might use Google Analytics which sets cookies to collect anonymized traffic data. We use this information to improve our website’s performance and design. It helps us learn what we’re doing right (or wrong), so we can make the user experience better over time.
  • Advertising and Social Media Cookies: (If used) With your consent, we may utilize cookies from advertising networks or social media platforms to deliver ads that are relevant to your interests. These cookies can track your browsing habits on our Site and elsewhere (across different websites) to profile your interests. This information allows us or third parties to show you tailored advertisements, for example, featuring products you viewed on our Site. Social media cookies may also be used when you share content from our Site via platforms like Facebook, Twitter, or Instagram. They enable such sharing and may track your activity related to that. Note: We will only use advertising or tracking cookies that go beyond our Site’s basic functionality if you have been given notice and, where required, consented to their use.

• Cookie Consent and Control: When you first visit our Site, you may see a cookie banner or notice that alerts you to our use of cookies and, where applicable, requests your consent for certain cookies. By clicking “Accept” or continuing to browse the site after seeing this notice, you signify your consent to the use of cookies as described in this policy. You have the right to control or disable cookies at any time:

  • Browser Settings: Most web browsers allow you to refuse new cookies, delete existing cookies, or be notified when new cookies are set. Please refer to your browser’s help section for instructions on how to adjust or update your cookie settings.
  • Opt-Out Options: For analytics cookies like Google Analytics, Google provides an opt-out mechanism (such as a browser add-on) that you can install to prevent your data from being used. Similarly, for interest-based advertising cookies, you can visit industry opt-out sites (such as the NAI or DAA websites in the U.S., or the EDAA in Europe) to manage preferences.
  • Consequences of Disabling Cookies: If you disable or refuse certain cookies, please note that some parts of our Site might become inaccessible or not function properly. For example, blocking necessary cookies means you might not be able to complete a purchase or stay logged in. We recommend leaving cookies enabled for the best user experience, but the choice is yours.

• “Do Not Track” Signals: Some web browsers offer a “Do Not Track” (DNT) feature that, when enabled, sends a signal to websites indicating that you do not wish to be tracked across different sites. Currently, there is no universal standard for how to interpret DNT signals. As a result, hrlc.life does not respond to Do Not Track signals at this time. We will continue to monitor industry developments around DNT and will re-evaluate our approach if a standard emerges. In the meantime, you can use the other options described above to control tracking and cookies.

User Rights

We believe it’s important that you have control over your personal data. Depending on your country or state, you may have certain privacy rights under laws like the European Union’s GDPR (General Data Protection Regulation) or the California CCPA (California Consumer Privacy Act). We honor applicable rights for all users to the extent required by law. These rights may include:

• Right to Access: You have the right to request information about the personal data we hold about you and to obtain a copy of that data. This helps you understand what information we have collected, used, or shared about you.
• Right to Correction: If any of your personal information is inaccurate or incomplete, you have the right to request that we correct or update it. We strive to keep your data accurate, and you can also update certain information directly by logging into your account (if you have one).
• Right to Deletion: You can ask us to delete your personal information. This is sometimes called the “right to be forgotten.” We will delete your data upon request unless an exception applies. For example, we might need to retain certain information to complete a transaction you initiated, for our legitimate business purposes (such as maintaining financial records), or to comply with legal obligations. If complete deletion isn’t possible (for instance, information stored in backups), we will anonymize or securely isolate the data from further use until deletion is feasible.
• Right to Withdraw Consent: Where we rely on your consent to process your information (such as for sending marketing emails), you have the right to withdraw that consent at any time. For marketing, you can use the “unsubscribe” link in our emails to opt out, or contact us directly to be removed from our mailing lists. Withdrawal of consent will not affect the lawfulness of any processing we conducted prior to your withdrawal.
• Right to Object or Restrict Processing: You may have the right to object to certain processing activities or to request that we limit the processing of your data. For example, you can object to the use of your personal information for direct marketing purposes. In some cases, you can also ask us to temporarily restrict processing if you contest the accuracy of data or have lodged an objection (while we assess the issue).
• Right to Data Portability: For information you have provided to us, you might have the right to obtain that information in a structured, commonly used, and machine-readable format, and to have it transferred to another data controller where technically feasible. This right applies when your data is processed by us with your consent or for the performance of a contract with you, and when the transfer would be done electronically.
• California Privacy Rights: If you are a California resident, the CCPA provides specific rights, including:
  • The right to know/access: You can request that we disclose the categories and specific pieces of personal information we have collected about you, as well as the categories of sources for that information, the purpose for collecting it, and the categories of third parties with whom we share it.
  • The right to delete: You can request that we delete any personal information about you that we collected from you and retained, subject to certain exceptions (similar to the general deletion right described above).
  • The right to opt-out of sale of personal information: We do not sell your personal information. If we ever consider selling personal data, we would provide a clear notice and the opportunity to opt-out. Since we don’t sell data, this right is generally not applicable except for you to have peace of mind.
  • Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means, for instance, we won’t deny you services, charge you a different price, or provide a different level of quality just because you exercised your privacy rights under CCPA.
• Right to Lodge a Complaint: If you believe that we have not handled your personal information properly or have violated your rights, you have the right to lodge a complaint with a supervisory authority. For EU/EEA residents, this would typically be the data protection authority in your country (for example, in the UK it’s the Information Commissioner’s Office, and in France the CNIL). We ask that you please try to resolve any issues with us first by contacting us directly, and we will do our best to address your concerns.

Exercising Your Rights: You may contact us at any time to inquire about or exercise the rights above (see Contact Information below for how to reach us). For security reasons, when you make a request, we may need to verify your identity before acting on it — for example, by asking you to confirm certain information we already have on file, or by requiring login to your existing account (if applicable). This is to ensure that we do not disclose personal data to someone who is not entitled to receive it. We will respond to your request within the timeframe required by the applicable law (for instance, GDPR typically requires response within one month, and CCPA within 45 days, with possible extensions). There is usually no fee for making a request, but if a request is manifestly unfounded or excessive, we may charge a reasonable fee or refuse to comply (as allowed by law). We will inform you if this situation arises.

Data Security

We take data security very seriously and implement a range of measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• Secure Browsing (HTTPS): Our Site is secured using SSL/TLS encryption. You can verify this by looking for the padlock symbol or “https://” at the beginning of our website URL in your browser’s address bar. Encryption helps protect sensitive data (like payment information and passwords) during transmission between your device and our servers, so that it cannot be easily intercepted by third parties.
• Payment Security: All credit card transactions and payment data are handled by PCI-DSS compliant third-party payment processors. These processors are specialized in secure payment processing and adhere to strict industry standards to safeguard your payment information. We do not store your full credit card details on our own servers after the transaction is completed—only a token or reference and basic details needed for record-keeping. This reduces the risk of your sensitive financial information being compromised through our Site.
• Protection of Data in Storage: The personal information that we do store is protected within our systems. We use firewalls and access controls to limit access to databases and servers that contain personal data. Only authorized personnel who need the information to perform their duties (for example, customer service or order fulfillment teams) are allowed access to personal data, and even then, they are required to handle it confidentially.
• Monitoring and Maintenance: We keep our website platform, plugins, and software up to date to patch security vulnerabilities. Regular security assessments and scans are conducted to detect potential weaknesses. We also monitor our systems for possible attacks or intrusions, and we have measures in place to detect and respond to unusual activity that could indicate a security threat.
• Organizational Measures: Our team members are trained on the importance of privacy and security. We have internal policies and procedures to ensure that your data is handled carefully. Any third-party contractors or service providers who assist us are also required to uphold strong security practices and confidentiality.
• User Responsibility: We also urge you to take steps to protect your own information. Please keep your account password confidential and use a strong, unique password. If you suspect any unauthorized access to your account or any security breaches (such as noticing unfamiliar orders or account changes), notify us immediately so we can help secure your account.

While we strive to protect your personal information, it’s important to understand that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot guarantee absolute security of your data. In the unlikely event of a data breach that affects your personal information, we will notify you in accordance with applicable laws and do our best to mitigate any potential harm.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes to the policy, we will revise the “last updated” date (or effective date) at the top or bottom of this Privacy Policy page.

If the changes are significant, we will provide a more prominent notice of the update. For example, we might display a notice on our website’s homepage or send you an email notification (if we have your contact information) describing the changes. We encourage you to periodically review this page for the latest information on our privacy practices.

By continuing to use our Site or services after an updated Privacy Policy has been posted, you acknowledge and agree to the changes, to the extent permitted by law. If you do not agree with any updates or modifications to the Privacy Policy, you should stop using our services and contact us if you would like to remove your personal information as per your rights described above.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please do not hesitate to contact us. We are here to help and address any privacy-related issues you may have. You can reach us through the following methods:

• Email: [email protected] (Attn: Privacy Officer)
• Phone: (888) 929-6504
• Mailing Address: HRLC (AKT Holdings LLC), 1601 Elm St., Dallas, TX 75201, USA

When contacting us, please provide sufficient detail about your question or request, including any relevant account or order information if applicable, so that we can effectively assist you. We will respond to your inquiries as promptly as possible.

Thank you for reading our Privacy Policy. We value the trust you place in HRLC and are committed to safeguarding your privacy while providing you with exceptional products and services.